Electronic Media Published: 05-06-96 NUTS & BOLTS;BUILDING A WEB PAGE NOT AS HARD AS IT MAY SEEM By - Joe Fedele In March, I gave you an Internet primer. This month, I'll tell you what you need to know to set up your own World Wide Web sites. Making your own Web page doesn't require any real high-priced equipment. Most of what you see on the Web can be put together on a laptop computer. The first step is to get an account with an Internet provider-and no, I don't mean Compuserve or Prodigy. While companies such as Compuserve will give you access to the Internet, they are not the place to store your Web pages. Internet providers generally offer you an e-mail address and a set amount of disk space on their system for you to store and access your information. My site, for instance, costs me $25 per month. This includes 10 megabytes of disk space, an e-mail address and access to the Internet. Your station or business, however, may require more space. Most Internet providers will provide you with a rate card detailing a range of options. The next thing you will need is HTML editing software. HTML (which stands for hyper text markup language) is the common language used in programming text and graphics on the World Wide Web. Aside from your local computer store, some of the best software on the market can be found and downloaded directly from the Internet. In fact, many software companies will allow you to use their software on a free trial basis. Look on the Internet at www.shareware.com for software. Finding an HTML editor is very much like choosing a word processor-each has its own pros and cons. My advice is to download several and see what's right for you. Now comes the hard part: designing the look of your page. Some budding graphic artists may think that this is the easiest part. But remember that too many graphics can work against you. One of the biggest complaints I hear from people surfing the Internet is that they have to wait too long for graphics to download. I personally avoid, and surf right past, graphics-intensive pages. So my advice is not to discourage anyone from browsing your Web page by adding graphics that serve no real purpose. If you intend to use photographs, you will have to either purchase a scanner or pay to have them scanned. Most graphics can be made using simple paint programs. The good news is that you don't need a degree in computer science to make your own Web page. The bad news is that it takes a lot of time and a great deal of patience to fully master the process. If this sounds like too much hassle, don't fret. There are plenty of Internet consultants out there who will charge you upward of $3,000 to do the dirty work. Still need more information? Just drop me an e-mail. Advice-generally-is free!